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Invention and Patent – One way of adding value to a product

In an increasingly knowledge‐driven economy, you invariably need creative or inventive ideas or concepts to improve an existing feature, add a  useful  new  feature to your product or develop a

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Trademark management – Trademark audit

Given the  considerable investment required  for  brand building  a business  ought  to also  periodically  audit its  efforts in  doing  so. This  will  help to  verify  whether  all its activities are in conformity with  the  stated  objectives  and  goals,  and  whether these were

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Trademark management – How to use a trademark

Improper use of a trademark may result  in its loss  that  is,  making it  a generic  term that is no longer distinctive of a particular manufacturer’s product or provider’s service. In the past, this has happened to many leading trademarks, which became synonymous  with  the 

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Multi - protection – Design and Trademark

Let us explain  a  little  about  when  an  industrial  design  can  be  also  protected by or as a  trademark.  In other words, is it  possible  to  have  a  dual design and trademark protection? You will recall that a trademark is a distinctive sign that serves to differentiate the

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Multi - protection – Design and Copyright

In some countries a design may be protected simultaneously by copyright law and by industrial design law. What does that mean? It is a very important and difficult question, which has to be answered frequently in the outsourcing of production to other countries and also in the context of exports.

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